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Right Hand Diamond Ring
By Laura Ciocan, Sat Dec 10th
The hottest trend in jewelry fashion, the Right Hand DiamondRing seems to raise sales sky-high. The latest trend in diamond jewelry is the Right Hand DiamondRing. The marketing significance load is addressing mainly tothe independent career woman of the 21-st century. It stands forsuccess, strength, self assertiveness and freedom. After the world has been filled up with the symbol of eternallove - the diamond engagement ring, the marketing strategyaccompanying this old-renewed product opposes the right-handring to the diamond engagement rings and diamond anniversarybands. It is not only being positioned on a different hand butit also differs significantly in design. Its design purposelyavoids any resemblance with matrimonial rings, uses open spaces,smaller stones instead of a single, in combinations expressingthe personality and individuality of the wearer.
In fact, it's not at all about the right hand, as women did wearrings on their right hand fingers before this marketing conceptcame into being, it's about what became almost an obsession forthe left hand ring! And of course, after one conquest, others must follow – afterthe diamond engagement rings hit, the market for diamond ringsstill had potential! The commercial outcome is one of largerproportions, first of all because the general tendency aroundthe world is to postpone or forego marriage, then, while thediamond engagement ring addresses only to grooms-to-be asbuyers, the right hand ring addresses to both men and women. Andthis is how: The independent career woman The idea was to go with the new wave of feminist thinkingstressing upon women's independence wish – married or not, youstill have to wear a diamond ring to reassess your leadingposition alongside men! It's a sort of impulse for the women whoare generically tired of the role of housewives and feel theycan do better with their lives. So, the
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