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Where To Purchase A Diamond Or Gemstone Jewelry; Retailer Or E-retailer? Buying Guide 40
By The Jewelry Hut
Engagement and Wedding Rings The Buying Guide
Engagement Rings and Wedding Rings through the Ages
Deciding where to purchase a diamond or gemstone jewelry; Retailer or E-Retailer?
Finding a reputable jeweler
It would be difficult to give any hard and fast rules on this matter since there are so many exceptions. Size and years in business are not always absolute indicators of reliability. Some one person jewelry firms are highly respected; others are not. Some well established firms that have been in business for many years have built their trade on the highest standards of integrity and knowledge; others have not.
One point worth stressing is that for the average consumer, price alone will not be a reliable indicator of a jeweler’s integrity or knowledge. Aside from the basic differences in quality that affect price, and which usually will not be readily discernible to the consumer, there are cost differences resulting from differences in jewelry manufacturing processes. There are many jewelry manufacturers selling mass produced lines of good quality jewelry to jewelers all across the country. Mass produced jewelry, many of which show beautiful, classic designs (often very similar to those from the most prestigious firms), are usually cheaper than items having a more limited production. Then there are designers who create unique pieces or limited quantities of their designs, which are available in only a few select establishments. A premium is always charged for handmade or one-of-a-kind pieces, since the initial cost of production is being paid by one individual rather than being shared by many, as in mass produced pieces.
Furthermore, jewelers do not all use the same retail markup. Markup depends upon operating costs and credits risks, among other things.
The best way to select wisely is by shopping around. Go to several fine jewelry firms in your geographic area and compare jewelry items and the prices being asked for them to get a sense of what is fair in your market area. But as you do, remember to ask the right questions to be sure you are comparing gemstones of comparable quality, and pay attention to design and manufacturing details.
E-commerce is the current buzzword, and gem and jewelry online jewelry E-stores are showing up almost daily. you can find unmounted diamonds and gemstones, along with numerous engagement and wedding ring styles. The internet opens doors to more choices than ever imagined, often at prices that are comparable, or lower, than what is typically found in traditional jewelry stores.
Buying on the internet can be fun, and there are increasing number of reliable E-retailers online which have been in business long enough to have a good track record and reputation for reliability.
But E-commerce is not for everyone, and risk of buying something that is not properly represented is higher; it is essential to buy from a source with an established reputation, and from one you can actually find should it be necessary. Before flying off into cyberspace, take time to consider some of the pros and cons.
For many, the major attraction of shopping online is convenience and the “money back guarantee” with no questions asked. It is fast, easy, and private, enabling you to make decisions without feeling pressured or intimidated by salespeople. For those who live in remote areas far from
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